On Moe and Kiniro Mosaic (2013)


Because midterm season is in full swing right now, I haven’t posted anything lately. But since blogging is always on the back of my mind, I thought I do a quick post on Kiniro Mosaic and its second season Hello!! Kiniro Mosaic (2015), which I finished watching two weeks ago.

I also wanted to draw attention to the “Moe” category under the “Anime” category that I’ve created. Moe, as AnimeEveryday discusses in his video The Problem With Moe Anime, is an asthetic rather than a distinct genre. And moe is more than an art style, it’s an approach to evoking feelings of love and cherish-ment. And since I watch a lot of moe and cute girls doing cute things anime anyways, I thought I try to specialize in highlighting and understanding the moe aesthetic.

Having said this, Kinmoza (from Studio Gokumi) is probably the most “pop” moe anime out there. What I mean by pop is that it is familiar, mainstream, and is well produced — just like pop music. And while this also usually means generic, I didn’t think that this aspect hurt Kinmoza. If you watch the PV (promotional video), you’ll understand that Kinzoma’s intentions were just to be cute for the sake of being cute. And with this expectation, the audience got exactly what they were promised.

Moreover, I want to recognize Kinmoza’s visuals for being one of the most accessible and iconic CGDCT series. Iconic in a sense that Kinmoza is what I think of when I think of cute anime, and I think that a lot of others will agree. Even with its cliche premise about the friendship of 5 girls who attend high school together, Kinmoza’s story feels authentic because it comes to its own. Here are some thoughts that I had about the show:

  1. Kinmoza is like the hallmark of being cheerful, energetic, and affectionate in a moe anime. It shows that doing everyday life things can be fun when you do them with your friends, and all of this is executed very well.
  2. The show has 2 characters from England, and this is an interesting addition to the plot of the show. The challenges that they face in adapting to the new environment, learning a new language, and missing home was something that I could relate to.
  3. One aspect of the show that I thought was weird/racist was in the portrayal of Western culture. For example, one of the girls from England wore a Union Jack sweater all the time and the MC was seriously obsessed her friends’ blond hair. Nothing was particularly offensive but it was interesting seeing “white culture” be stereotyped and blond hair be objectified.
  4. Some of the show’s funniest moments come from the seiyuu of the blond girls trying to speak English like its their native language. Genuinely cute and hilarious.
  5. I remember feeling fairly annoyed in one or two of the earlier episodes because the MC had such an insecure jealousy over her friend. It was too much drama and misunderstandings. But the rest of the show wasn’t like this.

There isn’t much else to talk about in terms of the plot or characters in Kinmoza because the point of the show for me was to enjoy its moe aesthetics and character interactions. Like I said, it’s “pop”. But with nothing glaring to complain about, and also for being one of the most typical yet iconic CGDCT slice of life anime, I would give both seasons a high 7/10.


Image is from Kiniro Mosaic


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