Re: What’s the Matter with Moe? An Inside Look


Previously, The Mary Sue argued that we should be critical of ‘objectification’ by ignoring contexts of characterization and treating anime girls as no more than objects in the first place. Now they want the community to be ‘critical about cuteness’, as they vaguely denounce the ‘adult male’ viewership of moe as misogynistic, and conclude that moe is ‘alienating’ for those who want to see ‘real women’ in anime, and not the lovable and hyperreal figures modern Japanese culture is full of.

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7 thoughts on “Re: What’s the Matter with Moe? An Inside Look

  1. lealea477 29 Mar 2017 / 3:11 AM

    moe is just cute for the sake of being cute.
    If you want get deep about it you could argue that it’s for adult males who are attracted emotionally to young innocent girls.


    • simoku 29 Mar 2017 / 3:42 PM

      Hmm… I’m not sure if you’re wanting a discussion but if that definition of moe works for you, I don’t think there’s anything wrong with that. And I thought this article was valuable precisely because it goes ‘deep about it’ in a way that moves away from the lolicon perspective and tries to bridge an understanding to the real people consuming moe culture.


      • lealea477 30 Mar 2017 / 7:00 AM

        I have an otaku encyclopedia (very useful) and in there they go into the ideas that there are 4 main types of moe:
        Junai, otomekei, denpa and erokwaii.

        No one knows where the word moe came from, nor is anyone sure what it means (we know it can completely change meaning depending if your using it as noun or a verb).

        I think you can separate moe from loli (have you read a the book called Lolita). There is as point where moe and loli inject each-other (loilcon – erokwaii).


      • simoku 30 Mar 2017 / 11:30 AM

        Wow– reading that was certainly a learning experience. I just want to take a moment to express that I sincerely feel like I have so much to read and learn, because I had no idea that others have put so much thought and consideration in trying to define and understand moe. Even this research was built off other research, and it’s unfortunate to see the lack of recognition for these authors (maybe I perceive it that way because I’m new here). This may just be their hobby but the structure and approach to their writing is certainly academic and at the very least remains relevant.

        In distinguishing between the two posts here, the one I reblogged is concerned about justifying and understanding moe culture in the social justice landscape, and the post you linked to is about defining moe by approaching it systematically.

        I have not read Lolita but I’m aware of its contents. Btw, I hope you’re continuing to do well after your last post 🙂

        Liked by 1 person

      • lealea477 30 Mar 2017 / 2:53 PM

        ^-o It was hard to find information that was close to the information in the book (I need to find the name of the guy who wrote the original thesis).

        Lucky star (2007); without this anime there would be no k-on.
        If you want to look into the bomb that started the big moe boom look no further.

        *SJW will complain about anything.*
        I think you can argue that moe based shows are made just to gorp at these cute cardboard cutout archetypes.
        Like with the “4 types of moe theory” it depends on what you’re watching it for.
        People have been trying to pin point what moe is for years. I doubt we will ever really know what it means.


      • simoku 31 Mar 2017 / 12:15 AM

        Interesting read, and an even more interesting comment section. I think that as I delve more into the topic of moe culture, I’ll inevitably have to start forming personal opinions on what should be celebrated and what to speak out against… what’s your stance on it?


      • lealea477 31 Mar 2017 / 2:28 AM

        Each case is individual and the context of the kind of moe show one is watching must be taken into account (there are too many different definitions to make one broad statement).

        As long as they are not sexing up the moe girls I’m not that bothered by it (I find that moe based shows can be soothing).


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